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May 26, 2022

Five Things You Didn’t Know About Converting to HubSpot

It can be overwhelming to think about all the data you can collect to improve your business and serve your customers best. Knowing which data is useful and which isn’t can be difficult. However, the most difficult part may be taking your data and using it to boost marketing, sales, content management, and customer service. In order to be able to use the data collected, you need to know why it matters to convert your data from Snowflake to HubSpot. You can’t understand your customer without data when running an online store. Without working with customers face-to-face, you don’t know what products they are interested in or have questions about without data. Therefore, gathering data about customer’s product usage can help create a more personalized experience for customers. But it’s not enough to just collect data. It needs to be converted from Snowflake to HubSpot to make the data useful so you can get visitors to your site, boost conversions, and increase sales.

<h2>What is Snowflake?</h2>

Snowflake is a data cloud that helps mobilize crucial data for organizations that understand the true value of their data. This platform is used to load, integrate, analyze, and share data. With data securely stored, you can convert your data from Snowflake to HubSpot to make the most out of your collected data.

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<h2>What is HubSpot?</h2>

HubSpot is a customer relationship management (CRM) platform that has the tools and integrations you need to be able to use the valuable data collected to improve marketing and sales. With the tools it offers, you can use HubSpot for:

  • social media marketing
  • content management
  • web analytics
  • CRM
  • Search engine optimization

By gathering and analyzing data, you can understand your customers more than ever before. By converting from Snowflake to HubSpot, you can take what you understand about your customers and use it to grow your business.

<h2>You Can Send Reminder Emails</h2>

Understanding what you can do when converting your data to HubSpot allows you to make the most of the crucial data store about consumers. When you convert from Snowflake to Hubspot, you can send personalized emails to customers that can create more traffic to your site and boost sales. For example, if you have customers that have added items to their cart but haven’t completed a purchase, you can use HubSpot to generate emails to all users who have abandoned their shopping cart to remind them they have items waiting for them. You can also personalize content in email campaigns based on customers’ previous purchases and current product usage.

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<h2>You Can Send Personalized Emails</h2>

You can also personalize content in email campaigns based on customers’ previous purchases and current product usage. If you know what your customers are buying and using, you can send tips on features of products they purchased from you and even send emails congratulating customers for purchasing and using the product and all of its available features. By sending personalized emails, you are able to directly relate to the customers and meet the needs customers might have.

<h2>Data Clean-up</h2>

Something you might not know about converting data from Snowflake to HubSpot is that data can be messy. When converting to HubSpot, using tools to keep data clean and curated is ideal in order to make the most out of it. Having an operations software that connects apps, cleans up customer data, and automates processes can help ease the conversion process and simplify managing customer data.

<h2>Customer Support</h2>

When you understand more about your customers, you can understand more about their needs and how you can support them. By converting your data to HubSpot, you can have features on your website that include, live chat, reporting, ticket, creation bots, and email and chat to ticket. This allows you to not only meet the expectations of customers, but exceed them by providing support for questions and concerns they may have about your products.

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<h2>Content Management</h2>

Knowing that you can use the converted data to manage content is helpful when trying to grow your business. You can create personalized website pages for every visitor and monitor visitors and their actions on your site. This is helpful for creating content that is relevant to your customers and optimizing your site to drive conversions. You can see which content types, sources, and campaigns are creating the most leads to create more targeted marketing for your audience.

<h2>Convert Your Data</h2>

You may not have known all these things about converting from Snowflake to HubSpot. Once you understand that it’s crucial to use the data that is gathered about consumers, you take measures in converting your data to HubSpot to make the most of it. By learning what you can do when converting to HubSpot, you can decide how you are going to boost marketing, conversions, and customer service. This can grow your online presence and business while exceeding customer expectations.

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