Introduction to Online Retail Channels and Multi-channel Retailing In this new age of globalization and digitization, sellers are presented with many options to expand their businesses. In other words, the internet has opened up many opportunities for sellers. There are more than one channels through which sellers sell their goods. For example, you can not only sell online through e-commerce but offline as well. This is called multi-channel retailing. A multi-channel retailer has the advantage of gaining more profits as they are not dependent on one channel. What are the Advantages of the Online Retail Business? ...Read more
