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October 22, 2021

True Colors: Which Background Color Is Best?

There are tons of measurable signs that your website needs an update. Maybe your sales are slowing down or your customers are seeking technology your website doesn’t offer.

In some cases, however, you just need an update because your website doesn’t look as good as it could. If you’re lucky, all you need to do is make a few adjustments here and there to achieve a better look.

For starters, take a look at your website’s background color. Do you like how it makes you feel? Do you like how it looks in contrast to images, text, and branding materials?

If not, you’re in the right place. Keep reading to learn more about the best background colors for your website.

Pull Your Background Color from Your Branding

There are tons of tips to help you find the best background color for website use. One of the best places to start, however, is with your own branding.

What colors do you use in your logo? What colors do you associate with your signage? Your website background color should compliment your branding without overshadowing it.

One way to achieve this goal is to use one of the light or neutral colors in your branding. You always want to ensure that your branding materials and text pop against your background color–rather than clash with it.

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Think About the Emotional Experience a Color Can Provide

Color is emotionally evocative. For example, warm colors like red and yellow can evoke feelings of energy, joy, and excitement. Cool colors like blue and green can evoke feelings of peace, serenity, and trust. 

When you’re marketing your business, you’re not just marketing a product or service. You’re also marketing an experience, and tapping into the right emotions can help bring that experience to life. 

Stick With Solid Color Backgrounds

Our final piece of advice? No matter what color you use, don’t go overboard. The best background color is the one that doesn’t call too much attention to itself or distract from the content. If you’re thinking about throwing a ton of different colors up on your website, you may want to reconsider.

In fact, if your website boasts a ton of colorful content, you may want to pick a background color that tones it all down. White is a calm, clean color while black is a luxurious, powerful color. Either will help to balance out the rest of the bright tones you use in your web design.

Does Your Website Need a New Background Color?

Do you feel like your website isn’t looking as inviting as you want it to? Consider changing the background color. You’d be surprised at what a difference a change in background color can make–and it won’t cost a dime!

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Looking for more content that will help you breathe new life into your business? Take a look at business section for the latest industry news, useful tips, and guides to the latest trends.

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