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August 2, 2021

Instagram Marketing Trends of 2021 – Complete Guide

The strategies for the platform are constantly changing, but there are some that continue to be effective despite time. One of these is the trend is to buy Instagram Likes Canada to increase the engagement of the account.

Given that Instagram remains the main window for many brands and Instagram likes have become a kind of seal of approval, at least in the digital world, many businesses and content creators are on the lookout for new ones trends.

These trends not only help you stay one step ahead of your competitors, but they will also help you increase reach, likes, and drive engagement on your account. That is why in this article we have gathered some of the most effective emerging strategies of 2020 and that will very surely be popular during 2021.


The rise of Instagram

Since its launch in 2010, Instagram has evolved from a vintage-filtered photo sharing platform to a social media giant, including more features, tools, and trends.

In fact, the popularity of Instagram is so great that almost a third of social media users have an account on the platform. In part, the reason for this is that Instagram is constantly updating its functions, making the social network a digital marketing tool in itself and perhaps the cause that many businesses, influencers and users of all kinds are thinking about how to achieve more likes on Instagram.

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Local and international brands, influencers, companies of any size and content creators now use these tools to monetize their accounts or generate some kind of profit.

While there is no doubt that trends will continue to evolve, there are some that are here to stay, at least for a few more years.

Instagram trends that are here to stay

These are some of the most popular Instagram trends in 2020 that will continue to be popular in 2021. By staying active in these trends, you will ensure that your brand continues to generate Instagram likes and be relevant and attractive to gain even more followers.

Live video streaming

Since 2016 the live video feature has been available on Instagram and has become increasingly popular. The reason for this is quite simple: it allows brands and influencers to generate valuable engagement in real time, far beyond likes.

Some brands have taken advantage of this trend to broadcast live videos that during periods of lockdown due to the pandemic, there was a 70% increase in the use of this feature.

One of the most frequent uses of this function during 2020 was to publicize behind the scenes, question and answer sessions and even virtual product launches and different online events.

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Given its marketing potential, it is valid to think that this trend will only gain more popularity in the years to come.

Buy Instagram Likes

We all know that increasing the reach of your account and generating Instagram likes organically takes years of work. But when you buy Likes Canada and even Instagram followers you will be giving an additional boost to your account. Also, by combining this type of service with a solid strategy, you will strengthen your digital presence on Instagram.


The importance of likes and followers goes beyond what we see on our Instagram profile, since these have become a social proof that will help you gain more followers organically.

When buying Instagram followers, likes or reproductions, it is important to verify the legitimacy of the service you are hiring and make sure you only use reliable and effective services such as the ones we offer you. Buying likes with social increase will make your publications stand out and reach many more people.

Instagram Stories

During the first weeks after its launch, Instagram stories aroused some skepticism among users of the platform, many even claiming that they would not work. However, Instagram Stories have become one of the most attractive and popular aspects of the platform.

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The rise of Instagram stories was so great that it even overshadowed Snapchat, the first platform to use this post format. One of the reasons why stories were so popular, even above Snapchat status, is the platform’s user base and the simplicity of this new feature.

Since its launch, Instagram stories have not stopped growing in popularity and it is expected that this trend will continue during 2021. Its effectiveness goes beyond the reactions they generate, but can be seen in the likes of Instagram and different interactions that encourage users.

IGTV and Reels

The IGTV feature allows Instagram users to share longer videos and although this feature is relatively younger than Stories, it has gained quite a bit of popularity among brands and influencers; so learning how to edit videos for IGTV has become much more relevant.

I know they use it to create slightly longer tutorials, as a compilation of short videos or to convey a message, many influencers and brands have used IGTV to create their video series. It is even estimated that the popularity of Instagram has the potential to reach the popularity we see today on YouTube.

Besides IGTV, one of the newest features is Instagram Reels. These allow the creation of short videos with a great potential for virality and have become a success within the platform.

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Publications in Carousel

The biggest advantage of Instagram carousels or albums is that they allow you to add up to 10 images or videos in the same publication.

This has generated a great benefit for brands and influencers in different ways. For example, they can use carousels to add more detailed descriptions of their products, as well as brand philosophy or even create a narrative accordingly.

Many brands have used Instagram carousels as a way to generate engagement, product demos, and even to display customer reviews, all with the goal of promoting account growth. In some cases, carousels have greater potential to generate more Instagram likes.

Instagram shopping

One of the most recent functions of the platform is aimed at stores and businesses that sell physical products, allowing users to buy or receive information about them without having to leave the application.

Instagram purchases are a great sales opportunity, as store and business accounts can tag their products in posts, allowing users to complete in-app purchases, without the need to send them to an additional site.

This is one of the functions that shows that Instagram has stopped being a simple social network to become a marketing channel and e-commerce portal for brands and businesses. In short, the shopping function of Instagram will remain for several years.

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Will there be new trends on Instagram?

Most likely. One of the greatest strengths of Instagram as a platform is that it has evolved to offer new tools and functions to its users, constantly giving rise to new trends.

Should I follow all the trends on Instagram?

No. Although many trends will be beneficial for your account, it is about identifying which ones best fit your profile.

How can I identify new trends?

The best way to identify new trends is to use the platform constantly and understand each of the functions that it adds to take advantage of them in your account and be one step ahead in terms of trends.


The 5 trends that have been discussed in this article have been created to stand on their own, and we will see how they continue to grow during 2021 and the following years. Although it is important to include these trends in your strategy, it is also important to keep an eye on emerging trends that may be useful for the growth of your brand and continue to gain Instagram followers and likes for your posts.


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